I have been summarizing the latest research results as a comic for the Marketing Department of the Vienna University of Economics and Business since the beginning of 2019. This not only provides the department with images for the papers to be published, but also a clear and entertaining summary for teaching, communication on the website and presentations at trade fairs and conferences. In the meantime, quite a collection has been created.

Here you will find an overview of the comics published in 2023, with a colorful mix of topics from membership boxes as a sales model, the best way to address customers, university collaboration, the pros and cons of marketing tied to a good cause, a meta-analysis of cause-related marketing and machine learning language models.

The comics for the following years can be found here: 2019 | 2020 | 2021 | 2022 | 2023