I have been summarizing the latest research results as a comic for the Marketing Department of the Vienna University of Economics and Business since the beginning of 2019. This not only provides the department with images for the papers to be published, but also a clear and entertaining summary for teaching, communication on the website and presentations at trade fairs and conferences. In the meantime, quite a collection has been created.

Here you will find an overview of the 3-panel comics published in 2020 in which we took a closer look at how best to ask for donations, how streaming platforms have changed the music market, what advantages fragrance advertising offers, whether the individualization of products by end users brings added value, what makes a good website, how to recognize active customers and how crowdfunding products differ from regularly distributed products.

The comics for the following years can be found here: 2019 | 2020 | 2021 | 2022 | 2023