I have been summarizing the latest research results as a comic for the Marketing Department of the Vienna University of Economics and Business since the beginning of 2019. This not only provides the department with images for the papers to be published, but also a clear and entertaining summary for teaching, communication on the website and presentations at trade fairs and conferences. In the meantime, quite a collection has been created.

Here you will find an overview of the 3-panel comics published in 2021, which examine how brand selfies can strengthen a brand, what it means to be "grounded", what making and offering products does to those behind them and what difference it makes for advertisers in which context their ads are placed.

The comics for the following years can be found here: 2019 | 2020 | 2021 | 2022 | 2023